Made by hand. Made for your shop.

Small-batch, customizable products created for independent retailers who want something a little more personal on their shelves.

Every Retail Partner order is made specifically for your business — with options to customize colors, materials, wording and product mix.

How It Works

  1. 1

    Explore the Retail Partner collection and find the products that fit your business.

  2. 2

    Mix and match qualifying products to create your opening order of 20+ pieces.

  3. 3

    Choose available colors, materials, wording and other product-specific details.

  4. 4

    After your order is approved and your deposit is received, materials are sourced and production begins.

Wholesale, without the warehouse.

Erika Liesel Retail Partner products aren't pulled from stacks of pre-made inventory.

Your order is created specifically for your business.

Choose the products that make sense for your customers, select from available customization options, and build a collection that feels at home in your shop.

Standard production time is approximately 4-6 weeks.
Larger or more labor-intensive orders may require up to 8 weeks.

Retail partner pricing

Quantity-based pricing for retail partners.

Order quantityRetail partner price
20–24 pieces35% off MSRP
25–49 pieces40% off MSRP
50+ pieces45% off MSRP

Certain labor-intensive products may have product-specific wholesale pricing. Final pricing is confirmed before your order is approved.

Retail Partner Catalog

Thoughtfully made pieces for your shop.

Standard Beaded Bracelet
Standard
Made to Order Bracelets

Standard Beaded Bracelet

Custom bracelets made for your shop using glass, lava, wood and other standard beads. Choose colors, wording and themes tailored to your customers.

MSRP$12
20–24$6.50
25–49$6.00
50+$5.50

Custom colors · Wording · Themes · Glass · Lava · Wood

Gemstone + Specialty Bracelet
Specialty
Made to Order Bracelets

Gemstone + Specialty Bracelet

Custom bracelets featuring gemstones, pearls and other specialty beads for an elevated take on your shop's designs. Colors, wording and materials can be customized.

MSRP$16
20–24$8.50
25–49$8.00
50+$7.50

Gemstones · Pearls · Specialty beads · Wording · Custom colors

Scrunchie
Made to Order
Hair + Accessories

Scrunchie

Handmade fabric scrunchies created in coordinated batches for an easy, colorful addition to your retail assortment.

MSRP$7
Wholesale$4.55

Fabric · Colors · Seasonal options

Headband
Made to Order
Hair + Accessories

Headband

Handmade fabric headbands designed to add an easy pop of color, pattern, and personality to your shop.

MSRP$14
20–24$9.10
25–49$8.40
50+$7.70

Fabric · Colors · Patterns

Keychain Bag
Retail Partner Exclusive
Small Gifts

Keychain Bag

A small handmade bag designed specifically for Retail Partners as a useful, giftable accessory for your customers.

MSRP$18
20–24$11.70
25–49$10.80
50+$9.90

Colors · Fabric or yarn options · Design direction

Keychain Wristlet
Made to Order
Small Gifts

Keychain Wristlet

A handmade wristlet keychain that's practical, giftable, and easy to merchandise throughout the year.

MSRP$14
20–24$9.10
25–49$8.40
50+$7.70

Colors · Design direction · Seasonal options

Wine Bottle Holder
Made to Order
Small Gifts

Wine Bottle Holder

A handmade wine bottle holder designed for gifting, hostess displays, holidays, and special occasions.

MSRP$20
20–24$13.00
25–49$12.00
50+$11.00

Colors · Seasonal themes · Design direction